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© Mr Kieran Morris LRPS

IoE Number: 422564
Location: SELFRIDGES STORE, 400 OXFORD STREET W1 (north side)
  WESTMINSTER, CITY OF WESTMINSTER, GREATER LONDON
Photographer: Mr Kieran Morris LRPS
Date Photographed: 28 September 2001
Date listed: 05 February 1970
Date of last amendment: 05 February 1970
Grade II

The Images of England website consists of images of listed buildings based on the statutory list as it was in 2001 and does not incorporate subsequent amendments to the list. For the statutory list and information on the current listed status of individual buildings please go to The National Heritage List for England.

TQ 2881 SWCITY OF WESTMINSTEROXFORD STREET, W155/52(north side)5.2.70No 400 (Selfridges Store)G.V.II

TQ 2881 SW CITY OF WESTMINSTER OXFORD STREET, W1 55/52 (north side) 5.2.70 No 400 (Selfridges Store) G.V. II Department store. The eastern 10 bays built first (1907-09) and whole range completed 1928; by Francis Swales, Frank Atkinson, Daniel Burnham (as consultant) and J.J. Burnet. Stone clad steel frame; concealed roof. Vast building occupying entire block. Uncompromising, American commercial Beaux Arts design, on the theme of a giant colonnade. Podium ground floor, 3 storeys contained in giant order and attic storey. 21 bays wide. Central main entrance and the plate glass display windows, with bronze trim, all articulated by short pillars with cartouche and garland enrichment to corner piers. The giant colonnade has engaged Ionic columns with enriched fluted shafts and terminal antae; the window bays fully glazed in tripartite bronze-finish metal frames, the floor levels screened by moulded bronze-finish panels; the centre, above is slightly recessed so that the framing columns are freestanding; between them, surmounting the entrance, is a huge 11 foot high enamelled bronze figure and clock, by Gilbert Bayes. Attic storey with enriched cartouche panels. Enriched bracketed and dentilled crowning cornice and balustraded parapet. Identical return elevations. Interior has lost much of its original decoration but one set of lifts retains enriched gilded metal panel facing. Edwardian Architecture; Alistair Service.

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